As a farmers’ market vendor, you likely know well the importance of loyal customers. But did you know that, according to a 2008 nation-wide research study, just 48% of farmers’ market shoppers attend their local market on a weekly basis? That leaves more than 50% of market customers shopping irregularly – and herein lies a powerful opportunity for your business! Convert your irregular customers into weekly patrons, loyal customers and vocal fans by establishing a Customer Loyalty Program for your business.
Pour yourself a cup of tea, grab a notebook and settle into this innovative, inspiring one-hour video training. We’ll share the true value of customer loyalty, explain incentives (what they can, and what they can’t do) and walk you through our favourite Customer Loyalty Programs for farmers’ market-based businesses. In addition to the training video, you will receive the tools, templates and resources you need to kick start your Customer Loyalty Program.
Written and presented by an award-winning farmers’ market manager and expert in our sector.