According to a 2008 nation-wide research study, 48% of farmers’ market shoppers attend their local market on a weekly basis. That leaves more than 50% of market customers shopping irregularly – and herein lies a powerful opportunity! But how do you convert irregular customers into weekly patrons? Customer loyalty programs are designed to do just that.
Pour yourself a cup of tea, grab a notebook and settle into this innovative, inspiring one-hour video training. We’ll explain the importance of customer loyalty and then lay out the best Customer Loyalty Programs for farmers’ markets and how to choose the right one for your market. In addition to the training video, you will receive the tools, templates and resources you need to kick start a Customer Loyalty Program at your market.
Written and presented by an award-winning farmers’ market manager and sector expert.