About The Taking Root Program

The Taking Root Program provides support and resources for BIPOC and/or newcomer entrepreneurs to kick-start selling at the farmers’ market and to build successful businesses through a three-month trial period. Our goal is to facilitate more equitable access to becoming a farmers’ market vendor and business owner, which in turn will create more welcoming and supportive farmers’ markets and a better food system for all community members.

Program Benefits

Farmers’ markets offer an ideal setting for many new businesses to test their products and build a customer base. Program participants will receive the support they need to prepare for the market including up to $1,000 of financial support and access to a free table at a farmers’ market in their area for three months. Other benefits include mentorship with an experienced vendor, promotion on social media, and one-on-one support from a market manager.

Is the program for me?

• Do you identify as BIPOC and/or a newcomer to Canada?
• Do you sell products that are made, baked, or grown in Nova Scotia, or products that are made with ingredients from Nova Scotia?
• Are you able to commit to selling regularly at a farmers’ market for three months?
• Would you be ready to start selling in two months or less?
• Will the opportunity to test your products and grow your customer base at the farmers’ market help you launch your business?

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